Google search engine marketing (SEM) case studies have proven that advertising on the Google search engine can be one of the most cost-effective ways to increase revenue and sales, which makes this form of search engine marketing (SEM) a top priority among small businesses.
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Before you launch your first SEM campaign, however, you’ll need to know what elements you should be considering and implementing into your strategy to maximize success. This article discusses the essential components of an SEM campaign and provides insight on how to best formulate one.
As of 2015, Google searches account for over two-thirds of all online searches in the United States (USA). Every second, around 400 searches are being performed on Google and this number continues to rise.
Most large companies have an online presence because they have realized the importance of using the Internet as a tool to connect with their target audience or to acquire new customers in an ever-growing digital world.
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Topic research
Google AdWords is by far and away one of Google’s most popular online advertising services. More than one billion searches are made on Google every day, making it prime territory for promoting your company’s website.
But, how does it work? What makes a successful campaign? In today’s search engine marketing case study analysis, we go over an overview of some of these questions and more to show you what you need to know before starting an AdWords campaign.
Data collection
Obtaining data and information on your targeted keywords is imperative. If you’re new to search engine marketing, one of the first things you’ll need to do is check out some of Google’s Keyword Planner tools.
The keyword planner provides suggestions based on user data and historical trends, allowing you to pinpoint popular search terms and refine your strategy accordingly. You can also use tools like Raven Tools’ Free Keyword Tool or Word tracker’s Free AdWords Research Tool.
Critical thinking
Before you can create a strategy, you need to analyze your current situation. Businesses are in constant flux, so tracking trends and remaining aware of problems or strengths will help you make smarter decisions.
A case study analysis can help you determine what techniques work for your business and what doesn’t. If Google is a primary advertising channel for your company, for example, then it might be useful to look at how search engine marketing has affected sales over time.
You’ll want to track these statistics both on your own and against key competitors; if an industry shift has caused all of your metrics to fall even as competitors climb, that’s an indicator that it might be time to change things up—or pull out entirely.
Market research
Before even beginning to think about writing a post, do some research on your topic. If you’re not sure what to write about, read up on different topics within your niche and see what other people are writing about.
This will give you a much better idea of where you can fit in, who might be reading your work, and how you can help others with your content. Take some time to read through posts from your competitors as well—you might learn something from their blogs that would help! Some great tools for market research include Google Keyword Planner:
This tool helps you find keywords for SEO and PPC campaigns by displaying data based on global, local, and YouTube searches. Google Trends: See how many times a search term has been searched over time across various regions.
Target segmentation strategy
if you want to sell a product, think of your customer. Before even starting to write, determine who exactly you’re selling to.
And make it as specific as possible: You’re not just marketing a car—you’re marketing an electric sports car for 35-year-old single guys in Atlanta who have an annual income of $80K and enjoy playing tennis. In addition to being highly specific, these types of target segments are also ideal because they can be used for long-term planning purposes.
Customer engagement
Google leads its customers through a well-defined, multi-step purchasing process. This process includes inbound search engine marketing (SEM), call tracking and analytics tools, AdWords for pay-per-click advertising, Google My Business for location management, YouTube for brand engagement and SEO, and more. Customers move from awareness to consideration to preference/intent to purchase.
Analytics provide valuable insight into customer intent at each stage of that journey—if you’re using them correctly! To help you get there, we’ve outlined our 10 favorite ways to use SEM data. Review these steps now so that you can better monitor your own paid campaigns and boost your bottom line tomorrow!
Conclusion
In 2011, Google reported $38 billion in advertising revenue, and 60% of that money was generated from online search ads. In addition to being the most widely used search engine in the world, Google has the largest market share when it comes to paid searches.
This case study will examine Google’s Search Engine Marketing and help you learn how to make an effective marketing campaign of your own that will drive traffic and sales to your business website. Use these helpful tips from top brands like American Express, Ford, and Toms Shoes to increase your conversion rates with relevant online ads that are designed around user-intent keywords. This content is officially published by blogers.org which is providing expert review on business visit us for more details.
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