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Reputation Guards A glossary of terms PART 3



Reputation Guards — a glossary of terms PART 3

The deeper you go into reputation management, the more you slide down the rabbit hole, the more difficult it becomes. There is a lot of jargon in practice. That’s why we at Reputation Guards have put together a list of pop culture acronyms, terms, slang, and phrases you may run into when trying to control your brand’s reputation. Let’s try to keep up with the jargon.

Jargon List Reputation Guards: Terms, acronyms, and phrases related to reputation management.


Reputation laundering is the process of hiding the original source of reputation from the public.

The most common way to do this is to buy an existing domain name and post positive reviews about it. Usually the reviews are fake, but there are also real ones. To avoid detection, they often place them at different times and places.

It is important to note that reputation laundering does not involve altering the original content or products associated with a site or business.

Companies that have been found guilty of using this tactic include: J&J, KFC and PepsiCo.


A denial of service (DoS) attack is an attempt to make a machine or network resource unavailable to its intended users.

The term “denial of service” is used because the attacker’s goal is to deprive the victim of the ability to use the target resource. A DoS attack can be carried out in various ways, from flooding the target with external messages to sending a large number of data requests from a single source at the same time.

Techniques to prevent or mitigate DoS attacks are called “defense mechanisms”.


Branding is the art of making a product or service stand out from the competition. It’s about creating a unique identity for your business that sets you apart from your competitors.

Branding is also about understanding what makes you unique and then communicating that message to the world. This includes everything from your logo, tagline, and marketing materials to how you answer the phone when someone calls.

The purpose of the brand is to create an unforgettable experience for customers so that they prefer you to other companies in your industry.


Cancel culture is a term coined by Arthur Chu in 2013 to describe the reaction of some people on the internet to challenge the culture. The term has been used to refer to the “cancellation” trend of public figures and celebrities who have done something that is considered offensive: protecting one’s reputation.

The idea behind cancel culture is that people should not be ostracized for life because of a mistake or a wrong decision. They need to be given a chance at the redemption that culture provides.

Cancel culture has also been criticized for being an excuse for mob lynching and harassment, and for preventing those who have been victims in the past from coming forward because they fear a new attack.


Red baiting is a term for the practice of making claims about someone’s communist leanings or connections. The term can also refer to the practice of making accusations about someone’s socialist leanings or connections, but is more commonly used in reference to communism.

The term “red bait” comes from Senator Joseph McCarthy’s accusations during the Cold War era that many people were communists and infiltrated American society and its institutions.


GAME THE SYSTEM is a book written by Patrick J. McGinnis and David M. Boye. It talks about how to use the system so that it works for you and not the other way around. The book is based on the idea that you should use your knowledge of how the system works against you, not for your good.

GAME THE SYSTEM is a great resource for people who want to understand how the system works and how they can use it to their advantage and improve their lives in general.

For example: In 2007, a study from the University of California, Berkeley found that some companies on eBay were implementing reputation marketing strategies by selling their items at a discount in exchange for positive reviews.


Word of mouth is a form of marketing where people talk about a product or service and their personal experience with it.

The rise of social media has made word of mouth marketing an increasingly powerful force to be reckoned with.


Emotional connectors are words or phrases that evoke an emotional response in the reader. This is a powerful way to connect with readers and make your content more engaging.

They can be used in titles, subtitles, images, and even in the body of the text to provide context for the reader.


An intangible asset is an asset that cannot be touched or seen. They are not physical and instead are considered intellectual property.

Some examples of intangible assets are patents, trademarks, copyrights, goodwill, and franchises.

Intangible assets can give a business an advantage in the marketplace because they are difficult for competitors to copy.

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How to Ensure Customer Retention During an Economic Downturn




How to Ensure Customer Retention During an Economic Downturn

Are you worried that an economic recession is on the horizon? You can bet every business owner is.

Certainly, the last two years haven’t been easy on the economy. The COVID-19 pandemic took almost every business to the cleaners. The Russia-Ukraine conflict is adding salt to an already wounded economy.

Officially, the economy is not in a recession, but there are signs of a downturn. During economic turmoil, consumers reduce their spending. This directly affects businesses.

To ensure your business stays afloat, it’s important to focus on customer retention. In this article, we’re sharing some of the strategies you can use to retain customers during an economic downturn.

Read on!

Reach Out to Your Customers

The first practical step is to establish communication with your customers about the economic situation.

Let them know that you’re worried about the economic downturn, and acknowledge that it will likely influence their future spending on your business. Most importantly, reassure your customers that your business is open to making changes to accommodate their budgets.

Also, use this as an opportunity to ask for feedback on how they would want your business to meet their needs during this time.

Take a Flexible Approach with Payments

Every business owner wants customers to make payments on time, or once an order is delivered. Some will even require customers to make upfront payments.

Regardless of whatever billing strategy you use, during an economic downturn it’s wise to be flexible; otherwise, you will lose loyal customers.

A flexible approach could mean giving customers more time to make payments or developing personalized payment plans. For example, if you’re a subscription-based business, don’t cancel a customer subscription on the renewal date. Extending the service by a few days is a show of goodwill and can make a big difference in your quest to retain your customer base.

Revamp Your Loyalty Program

Roughly 90 percent of businesses have a loyalty program in some form. If yours has worked great over the years, you might be tempted to keep it unchanged. 

However, during harsh economic times, consumers want the greatest value for their money, so your loyalty program might not be enticing enough. This is why you need to revamp it.

Some of the most successful loyalty programs embrace personalization, which is what you should do when refreshing your program for customer retention during a recession. Know the kinds of rewards your customers want and redesign the program with their needs in mind instead of offering the same rewards to everyone.

Increase Customer Retention to Beat an Economic Downturn

Shaky cash flow is a leading cause of small business failure. Yet, it’s exactly what’s bound to happen to most businesses when consumers cut their spending during an economic downturn. But if you’re able to maintain a high rate of customer retention, you will be in a good position to achieve cash flow stability and save your business.

Do you need more small business advice? Stay tuned to the business section of the blog.

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What are your top business ideas that you think would be successful?




What are your top business ideas that you think would be successful?


A successful business idea is any concept that has the potential to generate profits and become a successful venture. Starting a business can be an exciting and rewarding experience, as it can provide both financial and personal satisfaction. With the right business idea and the right attitude, anyone can make it happen.

In this article, we will discuss ten business ideas that have the chance to be successful. From online coaching to pet care services, these ideas can provide the necessary foundation for starting your own business.

Business Ideas

1. Online Coaching: With the help of the internet, anyone can become an online coach and offer their services to a wide audience. Whether it’s career advice, health and fitness tips, or financial advice, there’s always a demand for those who can provide guidance and support in any field.

2. Online Personal Shopping Service: With the rise of online shopping, more people are turning to personal shopping services to purchase items they don’t have the time or energy to buy themselves. Becoming an online personal shopper can be a great way to make money while helping others.

3. Virtual Event Planning: The coronavirus pandemic has made it difficult for people to host large events, but virtual events are becoming increasingly popular. As a virtual event planner, you can help clients plan and organize everything from weddings to corporate events.

4. Food Delivery Service: With the rise of food delivery apps, this is an ideal time to start a food delivery business. You can partner with local restaurants and deliver their food to customers in your area.

5. Tutoring Service: If you’re an expert in a particular subject, you can offer tutoring services online or in person. Whether it’s for school, college, or test prep, there’s always a demand for tutors who can help students learn.

6. Home Cleaning Service: Cleaning is a chore that many people don’t enjoy, making it an ideal opportunity for a business. You can offer home cleaning services to busy professionals and busy parents who don’t have the time to clean their own homes.

7. Social Media Consulting: As more businesses realize the importance of having a strong presence on social media, social media consulting is becoming a popular business opportunity. You can help businesses create and manage their social media accounts, create content, and increase their reach.

8. Online Course Creation: If you have expertise in a particular field, you can create online courses that teach others about it. From cooking courses to coding courses, there’s always a demand for online courses that can help people learn new skills.

9. Freelance Writing: Freelance writing is a great way to make a living while writing about topics you’re passionate about. Whether it’s writing blog posts, creating web content, or writing books, there’s always a demand for writers.

10. Pet Care Service: Pet owners are always looking for reliable and trustworthy pet care services. Whether it’s pet sitting, dog walking, or grooming, you can start a business that helps take care of people’s pets.


These are just some of the business ideas that have the potential to be successful. With the right business idea and the right attitude, anyone can make it happen. Starting your own business can be an exciting and rewarding experience, as it can provide both financial and personal satisfaction.

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Digital Fashion Week New York reveals a three-day schedule alongside NYFW




Digital Fashion Week New York reveals a three-day schedule alongside NYFW

The organisers behind Digital Fashion Week New York have unveiled a jam-packed three-day schedule for its upcoming edition, set to run alongside the physical New York Fashion Week.

From February 9 to 11, the event will feature both physical and digital aspects, each designed to offer insights, vision and strategies for adapting to a digital future.

A Networking and Speaker Summit will be held in person on the first, during which industry figures will take part in panel discussions covering key topics from digital fashion, such as protecting models’ identities in the future and how artificial intelligence (AI) could change design.

The following day will see the opening of the event’s Metaverse Fashion Experience, where visitors can explore a virtual world using a Ready Player Me avatar that can be dressed in special garments from digital fashion week design winners.

During the event, it will be possible to attend virtual panel discussions that address critical issues and offer solutions to questions surrounding fashion’s future.

On the final day, both in person and online, visitors can view an animation screening followed by a performance by Mariah the Scientist with a layered phygital fashion show, as well as various other immersive experiences.

Designers involved include Ilona Song, RightDirection, Lorena Bello and Zero10, which has also worked on creating augmented reality (AR) iterations of designs by five digital creators, two of which will have physical representations at the shows in New York on February 11 and London on

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