Additionally notable: Epic paid Take-Two $146 million in advances for PC Borderlands 3 exclusivity ($115 million for the sport + advertising and marketing + one-off price) and recouped the minimal assure half ($80mil) in simply the primary 2 weeks. pic.twitter.com/3YThZuy5pJ
— Simon Carless (@simoncarless) May 4, 2021
As famous by GameDiscoverCo’s Simon Carless on Twitter, Epic paid Borderlands 3’s writer, Take-Two Interactive, $115 million for unique rights to distribute the PC model of the sport for six months. This included a “minimal assure” of $80 million to cowl prices, in addition to a advertising and marketing dedication of $15 million and $20 million to cowl non-recoupable charges. Moreover, Epic additionally paid Take-Two $11m for the Borderlands Good-looking Assortment and $20million for Civilization 6, which had been all added collectively to make a “Absolutely Loaded Borderlands 3 Deal” priced at $146 million.
As proven within the tweet, Epic recouped the price of its minimal assure fee in simply two weeks, and managed a web income of $9.2m from gross sales. Throughout that interval, 1.56 million folks got here to the Epic Video games Retailer to play Borderlands 3, 53% of which had been new to the platform.Each Epic and developer Gearbox faced plenty of criticism following the announcement of Borderlands 3 being unique to Epic Video games Retailer on PC. The sport would, in fact, come to Steam in March 2020, however that half-year window was sufficient to deliver many new customers to the Epic Video games Retailer.
For extra information arriving from the Apple v Epic case, check out our story on Sony making Epic pay for Fortnite cross-platform support, and how much Epic has spent on free games for its store.
Matt Purslow is Piece Enterprise’s UK Information and Leisure Author.