Pokémon card theft leads shops to lock down Cinnamon Toast Crunch

By now, you’ve most likely heard that the Pokémon card crisis is so dire, retailers like Goal have instructed staff to consider calling the cops on scalpers. Maybe you understand in regards to the McDonald’s mass buying sprees by full-grown adults that left many eating places devoid of Happy Meals for actual children. However the fervor across the collectible card sport has unfold out past large field shops and chain eating places, and might now be witnessed even on the cereal aisle of your grocery retailer.

In March, The Pokémon Company announced a partnership with General Mills that will pack in a set of three playing cards into cereals comparable to Golden Grahams, Trix, Cocoa Puffs, Cinnamon Toast Crunch, and Fortunate Charms. With 14 playing cards in whole, every pack incorporates at the very least one holographic Pikachu collectible — and sure shops, like Walmart, obtained particular distribution for monsters like Galarian Ponyta.

You may most likely guess what occurred subsequent. Because of the elevated visibility of card amassing on social media, together with a surge in grading services pricing out high-value collectibles, people are virtually tenting out of shops simply to get the most recent Pokémon card cargo. Everybody needs to discover a uncommon card that they will flip for thousands of dollars, identical to they’ve seen within the information.

Not lengthy after the promotion went into impact, movies posted on-line showcased the aftermath at shops. In some locations, strolling by the cereal aisle meant taking a look at dozens of already opened containers — the breakfast gadgets have been nonetheless there, however playing cards had been pulled out. (Some shops appeared to get the cereal containers sooner than the official announcement.) People additionally shared screenshots of scalpers reselling the packs for far more than the cereal containers initially value, with some shopping for total pallets simply to safe the merch.

Technically, these shenanigans have been happening for some time now. What’s new is that now grocery shops are apparently responding to the elevated theft charges by wrapping up cereal containers with units sometimes reserved for dearer gadgets, like electronics.

Common Mills didn’t reply to a request for remark in time for press. Whereas the promotion will solely go on for a restricted time, on websites like eBay, cereal containers and sealed particular person packs are being offered at a premium as of this writing.

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