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Sean Combs rips companies for failing to spend money on black media


Sean “Diddy” Combs ripped into company America for failing to spend money on black media in a scathing letter revealed Thursday.

In a response to General Motor’s alleged lack of help for the black group, the 51-year-old music mogul stated folks of coloration aren’t afraid to “weaponize our greenbacks” in an open letter revealed on his web site.

“Now not can company America manipulate our group into believing that incremental progress is appropriate motion,” Combs wrote on the location. “We demand that Company America reinvest an equitable share of what you are taking from our group again into our group.”

It provides, “The identical approach you perceive the facility of our greenbacks, we perceive our energy to take them away from any company that doesn’t give us the financial inclusion we deserve. We’re ready to weaponize our greenbacks.”

Titled “If You Love Us, Pay Us,” Combs’ letter got here after Basic Motor’s announcement final week that it’ll dedicate extra promoting {dollars} to black-owned firms.

General Motors
Sean Combs’ phrases come amid Basic Motors’ lack of help for the black group
SOPA Photographs/LightRocket by way of Gett

The Detroit, Michigan-based vehicle agency stated it plans to lift its whole advert spending on black-owned media from 2 to eight % by 2025.

The corporate— one of many nation’s greatest advertisers — made the dedication after black businessman and TV producer Byron Allen took out a newspaper advert calling out the agency for failing to spend sufficient cash on black companies.

However Combs on Thursday stated the transfer wouldn’t reduce it.

 “In the event you love us, pay us! Not a token funding. Not a charity verify or donation,” Combs wrote. “Radical change is the one possibility. You’re both with us or you might be on the opposite facet.”

Businessman and TV producer Byron Allen took out a newspaper advert calling out Basic Motors for failing to spend sufficient cash on black companies.
Getty Photographs for Leisure S



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